Why Your Employee Survey Won’t Work
Getting It Right Is Hard
Most organizations want to be the best. If they sell shoes, they want to be the best shoe seller in the world. If they provide coaching, they want to be known as the best coaches. What some companies realized is that in order to be the best at something, you need the best employees. And how do you hire, and more importantly retain the best employees?
You make your company the best place to work.
We’ve seen this strategy work for a lot of technology companies. They spend so much time making sure they’re an organization where people love to work, that they essentially don’t want their employees to leave. Seriously. They believe that if they provide employees with everything they may need that they will stay at work longer — that’s why you hear them call their places of work campuses.
Yet most organizations aren’t massive tech companies and they can’t spend boundless amounts of money on their employee's work life. Thus, we have employee surveys. That isn’t to say that a large tech company like Google doesn’t engage in an employee survey, quite the opposite actually, however for other companies it's a matter of resources. They need to know where they should focus their money and efforts to improve.
